The Team
Debra Aurich Koomen
Cofounder- Commerce

I am deeply motivated to transform the food system from the ground up in order to restore our soils and biodiversity.Growing this venture and its platform and uniting the stakeholders along the value chain will benefit from my experience in marketing, strategy, and traceability in FMCG sector.


Gonzalo Alonso
Full Stack Developer
My passion for coding has driven me to learn various computer science areas, like web development, data science, application development, and artifiical intelligence.
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I play the piano, explore new places as a travel enthusiast, and have a profound connection with nature. My green thumb extends to cultivating plants and mushrooms, and I occasionally embrace my eco-friendly side by building composting worm farms.


Dirk Westra van Holthe
As a serial tech entrepreneur and hobby farmer, I am driven to empower farmers and agronomists by leveraging technology as a force for good.
I want to help farmers and agronomists by making complex data understandable and actionable so they can focus on what they do best: caring for their land to produce nutritious food.
Cofounder- Tech


I'm an experienced software developer with a knack for handling backend development and managing systems.
I'm pretty handy with Docker and Linux, and I'm all about creating software that's efficient, keeping servers secure, and making sure users have a great experience.
Daniël Wieles
Back End Developer


Giel Stekelenburg
Full Stack Developer

My passion? Turning technological challenges into working solutions. With over 20 years of experience, mostly within start-ups, I am a seasoned IT professional.
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My area of expertise? Developing complex software for online services. I value an open, hands-on approach and direct communication. In the world of agriculture, this is more important than ever. Our future is at stake. So I am happy to contribute to that.

Buse Soysal
Growth Hacker
My passion for digital marketing and my admiration for growing something from scratch has brought me here, to SoilBeat, where I get to learn wonderful things about the agricultural industry. Through my outlook on marketing, I hope to spread the word about not just SoilBeat, but the wonderful mission it has for transforming the world we live in, and the earth we live on.
